FARHANA PURA

Farhanna Pura

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Based in tropical Brunei Darussalam, NA FORRÉR (pronounce as Na – For – Rare) is a demi-couture designer brand for the modern muse, heavily inspired by girl power, heritage, and the city. NA FORRÉR first gained social media attention due to the exclusivity of the “Made to Measure” service as well as her commitment to infusing the Songket (traditional Malay woven brocade) fabric into modern wear. The NA FORRÉR girl is Fashion Forward, Feminine and Functional. Each piece carries the attitude of being an unapologetic female with a whole lot of sass but at the same time poised. Versatility of each capsule design is key where the wearer can mix and match from day to night, capitalizing on the slow sustainable fashion lifestyle.

DESIGNER
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DESIGNER NAME: Farhanna Pura
BIO: For the love of fashion, Farhanna Pura started her fashion label, NA FORRÉR in March 2010. Instinctively knowing that she would one day start a fashion business of her own, Farhanna went onto study Marketing in the United Kingdom at the University of Hertfordshire. After graduation, she started her career in Change Management. Farhanna observed how Corporate professionals dressed and was inspired by power dressing. She was intrigued by the potential of creating a fashion brand that would cater to versatility of women in different sizes as well as the subtle language of tailoring.

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