Keith Sim

Based in Malaysia, one of the most intriguing and diverse cultures in Southwest Asia, KEITHSIM opened its doors in December 2017. Our head designer, Keith Sim, spent his young years in his home state of Sarawak, absorbing the essence of the local culture and traditions since birth. Allied with that, his Chinese heritage and his graduation in Fashion Products and Markets in Australia developed in him a unique artistic instinct, which he translates into garments, accessories, paintings and everything else he lays his sharply tuned eyes on. As a brand, KEITHSIM has an exceptional aesthetic, not afraid to declare that fashion can be unisex and very powerful, without sacrificing its natural elegance and sophistication.